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BSkyB looking to support Windows Media Center with new pay-TV service
By Mack Male | July 9, 2007 at 12:43 pm
According to a report published at MediaGuardian.co.uk (registration required) last Tuesday, British Sky Broadcasting is in talks with Microsoft to make its proposed pay-TV service available to computer users via Windows Media Center. BSkyB COO Mike Darcey made it clear that his company sees this as the wave of the future:
“The delivery of premium services to Media Centre PCs in this way will place the UK’s DTT platform at the forefront of innovation and at the centre of the convergence of the TV and PC industries.”
If such a deal could be struck between the companies, it would definitely strengthen the case for BSkyB’s proposal as it would allow customers to subscribe to pay-TV without having to use a set-top box.
It would also be a good thing for Windows Media Center users in Britain, who likely would appreciate the ability to keep their PC as the “natural epicentre of their entertainment world” as Darcey put it.
If approved, BSkyB’s service could be launched early next year.
Source: Ian Dixon
Tags: britain, bskyb, Television, tv, Windows Media Center
Topics: Television, Windows Media Center |
