Are you ready for some very unscientific research? Okay good, here we go! I was poking around Facebook today, as I often do, when I decided it would be a good idea to search for “Zune” just to see what came up. Turns out there are 139 groups on Facebook with “Zune” in the title or description. Are these good or bad groups, I thought?
I went through the entire list, and found 85 groups that were directly related to the Zune. Of these, 16 were negative, 38 were positive, and 31 were neutral. Negative groups include those titled like “ZUNE SUCKS!!!” whereas positive groups include those titled like “ZUNE ROCKS!!!” And neutral groups are basically those that didn’t seem to lean one way or the other. The largest group, with 968 members, is titled “Dude, I got a Zune, where’s yours?”
A search for “ipod” returns over 500 groups, as does a search for “iphone”. It’s clear that Microsoft has some catching up to do. Surely some of those ipod/iphone groups are negative, but like the saying goes, there’s no such thing as negative press!
I guess the Zune team should be encouraged that the positive groups outnumber the negative ones. Lots of room for improvement, however!