Microsoft has released a press release saying that as of 3 PM EDT today, they had received a total of more than 10 million video streams for the Live Earth concerts at MSN. Additionally, they’ve had the most simultaneous viewers of any online concert ever.

“History is being made today,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “Millions of people around the world have joined together to fight the climate crisis. The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting. We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live.”

I will definitely be one of the individuals going back to watch performances again, as I missed both Linkin Park and Rihanna in Tokyo. I watched some of the streams online this afternoon, and I was really impressed with the quality and performance.

We’ve come a long way from the “heyday” of streaming in the late 90s. It’s actually possible to have an enjoyable streaming experience over the web now!

Well done, MSN.

We’re less than five days away from one of the biggest musical events in history - Live Earth. Here’s a description of the event, spearheaded by Former U.S. Vice President Al Gore:

Live Earth is a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.

If you can’t attend one of the concerts in person, don’t worry. In addition to being broadcast on television and satellite radio, the concerts will be streamed online at MSN. About an hour ago a press release was issued that sheds some light on the technology behind the streaming. Incited Media has been contracted to provide the streams:

Incited’s team of roughly 80 technicians will be streaming nine live feeds (eight stages plus a world feed) to liveearth.msn.com. Incited will have 7 EVS systems editing individual songs and 27 servers in a VOD encoding “farm” going at all times as well as 24 live encoders for the Windows Media and QuickTime streams.

I find it hard to believe that MSN would feature QuickTime streams on the site, but you never know. They have a nice Zune logo on the site, as well as some big ads! In any case, you’ll be able to watch Live Earth online using Windows Media.

I’ll be watching!